Tuesday, 28 July 2026
DELI SERDANG | INDATANEWS.COM - The Deli Serdang Regency Government continues to strengthen its efforts to promote regional superior products and improve the competitiveness of Micro, Small, and Medium Enterprises (UMKM). The initiative is carried out through participation in the Karya Kreatif Sumatera Utara (KKSU) 2026 event, which is being held in conjunction with the Medan Fashion Trend event at the Laguna Atrium, Deli Park Mall Medan, on Thursday, July 23, 2026.
Deli Serdang's participation in the event, organized by the Representative Office of Bank Indonesia in North Sumatra Province, provides an important opportunity to introduce various regional superior products to a wider audience. The showcased products include handicrafts, UMKM products, and traditional fabrics featuring distinctive local characteristics.Representing the Chairperson of the Deli Serdang Regency TP PKK, the First Staff Officer of the Deli Serdang Regency TP PKK, Ny Asniar Lom Lom Suwondo, expressed her hope that participation in the event would create greater opportunities for local products to continue developing and compete in broader markets.
"We hope that through this event, the superior products of Deli Serdang Regency can reach national and even international markets. This effort is expected to strengthen the competitiveness of UMKM while making a positive contribution to the economic development of the community," she said.
KKSU 2026 is being held from July 23 to 26, 2026. The event features various UMKM products, handicrafts, and fashion creations that highlight the cultural richness of North Sumatra Province.
The Deli Serdang Regency Government is utilizing this event as a strategic platform to expand marketing networks for local products. In addition to showcasing the potential of the regional creative economy, the event also provides UMKM actors with opportunities to discover new business prospects through innovation and collaboration.Handicrafts and traditional fabrics with cultural value are among the potentials that continue to be developed to generate greater economic value. Through sustainable promotion and marketing strategies, local products are expected not only to gain recognition at the regional level but also to compete in national and international markets.
The Head of the Bank Indonesia Representative Office in North Sumatra Province, Ameriza Maruf Moesa, stated that North Sumatra possesses extraordinary cultural wealth, which serves as an important foundation for the development of the regional fashion industry.
According to him, cultural products such as Ulos, Songket, and traditional woven fabrics have significant potential to be transformed into modern fashion products with high market value. This development process requires collaboration among various stakeholders, including entrepreneurs, regional governments, and creative economy players."North Sumatra has extraordinary cultural wealth. Ulos has long been recognized and has enormous development potential. With strong collaboration, we are optimistic that the regional fashion industry can continue to grow," Ameriza said.
He emphasized that innovation and appropriate marketing strategies are key factors in ensuring that culture-based products meet the demands of modern markets. With professional development, regional creative products can become part of economic growth while preserving the cultural heritage of North Sumatra.
The implementation of KKSU 2026 is not only a product exhibition but also part of efforts to strengthen the creative economy ecosystem in North Sumatra. Through this event, UMKM actors have the opportunity to showcase their products, build business networks, and improve product quality to become more competitive.
Deli Serdang Regency, which has diverse potential in handicrafts and creative products, continues to encourage innovation so that regional products can develop stronger appeal. Support through large-scale events such as KKSU is expected to accelerate UMKM growth and create economic benefits for the community.By optimizing cultural resources and local creativity, North Sumatra has significant opportunities to further develop its fashion industry and creative economy products, enabling them to compete in wider markets. (IDNC)
REPORTER: Edi Saputra | EDITOR: Fik Sagala
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