Dekranas Deli Serdang Showcases Local Handicrafts at Kriyanusa 2026

JAKARTA | INDATANEWS.COM - The Regional Handicraft Council (Dekranasda) of Deli Serdang Regency is showcasing a diverse selection of handicrafts and products made by local artisans at Kriyanusa 2026. The national handicraft exhibition is being held from September 26 to 30, 2026, at the Jakarta International Convention Center (JICC) in Central Jakarta.

Deli Serdang's participation in the national handicraft exhibition provides artisans from the region with an opportunity to introduce their outstanding products to a wider audience. At its exhibition booth, Dekranasda Deli Serdang is presenting a variety of works that reflect the creativity, craftsmanship, and economic potential of the local community.

Kriyanusa 2026 brings together artisans and creative industry players from various regions across Indonesia. In addition to regional governments and Dekranasda organizations, ministries and government agencies as well as micro, small, and medium enterprises (MSMEs) are also participating in the event.

Deli Serdang's presence at the exhibition is not solely focused on product promotion. The event also provides local artisans with opportunities to expand their networks, introduce the distinctive characteristics of regional products, and explore marketing opportunities in larger markets.

Deli Serdang Showcases Local Artisans' Work

Chairperson of Dekranasda Deli Serdang, Jelita Asri Ludin Tambunan, said participation in Kriyanusa 2026 was an important opportunity to introduce the work of artisans from Deli Serdang to visitors from various regions.

According to Jelita, the products displayed at the exhibition have the quality and appeal needed to support the development of the regional handicraft industry. The participation also reflects the regional government's support for artisans who continue to create new works while drawing on local potential.

"Alhamdulillah, Deli Serdang is participating in Kriyanusa and presenting high-quality, elegant, and impressive handicraft products, as well as the work of our artisans from Deli Serdang," she said.

Jelita also encouraged visitors to Kriyanusa 2026 to stop by the Deli Serdang booth. She hopes their visits will allow the public to directly support local artisans while increasing awareness of handicraft products from Deli Serdang.

Accompanied by Deputy Chairperson of Dekranasda Deli Serdang, Asniar Lom Lom Suwondo, Jelita extended the invitation to the public and exhibition visitors.

"Please come and make sure to visit the Deli Serdang booth and see firsthand the unique and high-quality works of our artisans," she said.

Deli Serdang's participation also reflects the regional government's efforts to provide local handicraft players with space to showcase their products. By presenting regional products on a national platform, artisans have an opportunity to promote their work while observing developments in handicraft trends that continue to evolve in line with market needs.

Kriyanusa 2026 Features Hundreds of Exhibition Booths

Kriyanusa 2026 carries the theme "Cipta Kriya Berkelanjutan, Perajin Mendunia," or "Creating Sustainable Handicrafts, Bringing Artisans to the World Stage." The exhibition features 410 booths involving a total of 257 participants. Products on display include handicrafts, handmade products, traditional textiles and fabrics, as well as culinary specialties from various regions of Indonesia.

The large number of participants highlights the broad potential of Indonesia's handicraft industry. Each region has its own distinctive characteristics and cultural wealth that can be transformed into creative products with economic value. This provides artisans with opportunities to further develop their work without abandoning the cultural identity that gives each region its distinctive character.

In addition to showcasing handicraft products, the organizers are offering a range of activities that combine creativity with technological development. Visitors can take part in a Digital Immersive Experience, Wastra Holo, digital batik design, fashion shows, talk shows, and workshops.

The series of activities offers visitors a more comprehensive experience while providing an overview of the development of the handicraft industry in the era of digital transformation. Technology also creates new opportunities for artisans to present their creative processes, strengthen marketing efforts, and reach consumers beyond their regions of origin.

For regional artisans such as those from Deli Serdang, such a platform provides an opportunity to directly observe the development of handicraft products from different parts of Indonesia. Interaction among industry players can also generate new ideas for designs, materials, marketing, and the use of technology in product development.

Handicraft Products Eye Global Markets

At the opening of Kriyanusa 2026, Chairperson of the National Dekranas, Selvi Ananda Gibran, emphasized the importance of the exhibition as a platform where artisans can showcase their work while continuing to develop innovations.

She also called for broader marketing opportunities and increased competitiveness for Indonesian handicraft products. According to Selvi, the handicraft industry is not solely about economic products. It also plays a role in preserving cultural heritage and supporting the economic development of communities.

This message is particularly relevant to regions with rich handicraft traditions and cultural heritage, such as Deli Serdang. The development of handicraft products can go hand in hand with the preservation of cultural values when artisans adapt their work to changing consumer preferences and market demands.

Kriyanusa 2026 also embraces the idea of preserving cultural heritage through creativity and innovation. The use of digital technology is an important component in expanding the reach of Indonesian artisans' work. Through this approach, the products are expected not only to gain wider recognition domestically but also to have opportunities to enter international markets.

Digital transformation can help artisans introduce their products through various marketing channels. At the same time, innovative designs and continued product development can make traditional handicrafts more appealing to consumers across different groups and generations.

Selvi emphasized that cultural preservation must go hand in hand with creativity and innovation. Tradition remains the foundation of identity, while innovation and technology can help cultural works adapt to changing times.

"Preserving culture does not mean that we remain in the past. Tradition is the root of our identity, but innovation, creativity, and digital transformation must be the wings that allow us to soar onto the global stage," she said.

The participation of Dekranasda Deli Serdang in Kriyanusa 2026 is part of efforts to further promote the products of regional artisans at the national level. The exhibition also creates opportunities for local works to connect with consumers, entrepreneurs, creative communities, and various stakeholders interested in the development of Indonesia's handicraft industry.

Through exhibitions such as Kriyanusa, regional handicraft products have an opportunity to gain greater exposure. For Deli Serdang, the opportunity can be used to introduce the distinctive qualities of local artisans' work while strengthening the position of the handicraft industry as part of the regional creative economy.

By combining cultural richness, craftsmanship, product innovation, and the use of digital technology, handicraft products from various regions are expected to reach increasingly broader markets. This approach reflects the spirit of Kriyanusa 2026, which encourages Indonesian artisans to continuously develop their work and bring handicraft products from across the archipelago to global markets. (IDNC)

REPORTER: Edi Saputra | EDITOR: Fik Sagala